Spilt Milk

Gezond Leven


Gezond Leven

Client: Vlaams Instituut Gezond Leven

The Flemish Institute "Gezond Leven" ("Healthy Living") is an institute that helps people to live healthier by making available materials and trainings. To put these together and decide on the best practices, they use a method called "co-creation", which means they work together closely with their target audience and intermediaries, giving them a voice and maybe even letting them decide on the outcome.

This video explains to intermediaries and other interested parties what exactly co-creation is, and how Gezond Leven used this method to put together a strategy for seniors, regarding staying healthy at a higher age.

Voice-over: Klankwerk